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Companies began systematically asking consumers about preferences, opinions, and habits.
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Supermarkets used loyalty cards and punch cards to track what people bought.
Corporate Goal:
Shape advertising campaigns and product design based on stated preferences — not actual real-time behavior.
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Equifax, Experian, TransUnion turned payment behavior into a predictive score that determined loans, mortgages, and insurance access.
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Retailers like Sears and catalog companies analyzed purchase history to predict future buying.
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Websites started tracking browsing behavior for targeted ads (mid-1990s).
Corporate Goal:
Predict financial trustworthiness and target consumers more efficiently.
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Google revolutionized advertising by turning your search queries into behavioral intent signals.
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Amazon pioneered recommendation engines — ‘people who bought this also bought...’ — based on clickstream and purchase data.
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Ad networks began following users across sites to build behavioral profiles.
Corporate Goal:
Monetize attention by selling hyper-targeted ads at scale.
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Facebook and Twitter collected relationship and interaction data to predict influence, interests, and emotional states.
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Smartphones enabled constant tracking — location, screen time, app usage patterns, even typing speed.
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Algorithms bought and sold ad impressions in milliseconds, based on behavioral predictions.
Corporate Goal:
Not just predict, but shape behavior — keeping you scrolling, buying, and engaging longer.
TikTok and Netflix optimize feeds based on split-second watch-time signals, more predictive than surveys.
Apple Watch, Whoop, Oura track sleep, heart rate, stress — physical behaviors feeding back into product design.
Now able to analyze language patterns and micro-decisions to infer mood, intent, and cognitive state.
Corporate Goal:
Anticipate and influence not just what you do, but how you feel and who you become.
For the first time, individuals gain access to the same behavioral data companies have been exploiting for decades.
No longer hidden in corporate black boxes — now visible, actionable, and personal.
Behavioral data shifts from being a tool for profit to a framework for human growth.
Our Mission:
LeadLyft marks this turning point: making the invisible visible, putting the power of behavioral data into everyone's hands to live, grow, and thrive.
People finally have control over their mindset, behaviors, and decisions — reducing or eliminating burnout, cognitive overload, manipulation, and isolation.
Teams work with unprecedented cohesion, understanding the unique factors that make them collaborate effectively and achieve extraordinary results together.
Individuals gain the full picture of how they show up in the world, enabling more intentional, collaborative, and fulfilling lives.
A brighter future for this generation and the next — creating lasting positive change that compounds across decades.
The Vision:
In an age where AI threatens to isolate us, we're pioneering a paradigm shift toward human-centered technology that makes us more collaborative, more aware, and more connected than ever before. This is a transformation we will never turn back from.
